UPDATE 4-Clinton eyes Wet Seal recovery, cools on sale talk

* Clinton Group seeks turnaround, wants new CEO

* Company appoints Clinton nominee as chairman of board

* Wet Seal CFO says no definite time period for CEO appointment

* Wet Seal CFO expects "meaningful progress" in holiday season sales

(Adds Wet Seal CFO comments, bullets, details; updates shares)

By Chris Peters and Ranjita Ganesan

Oct 10 (Reuters) - Activist investor Clinton Group said it will no longer push for the sale of women's clothing retailer Wet Seal Inc after winning control of the board last week, but will instead focus on turning the company around.

The hedge fund, however, said that Wet Seal could attract buyers if it managed to improve its business, and an offer of between $5.00 and $8.00 per share would represent fair value.

The stock closed at $3.02 on the Nasdaq on Wednesday, valuing the company at about $272 million.

"At this point there is no indication as to what direction the board is going to decide to go with ... working with bankers or anything like that," Chief Financial Officer Steven Benrubi told Reuters on the phone.

Wet Seal named Clinton Group nominee Lynn Davey as chairman on Wednesday. Davey was one of four Clinton nominees named as directors last week, ending a battle for control of the eight-member board.

One board seat remains vacant and the company still lacks a chief executive. Davey, the former CEO of Avalon Group Ltd, replaces Harold Kahn.

Wet Seal's share price has fallen 30 percent over the past 12 months on concerns the company's poor performance and the frequent management shakeups meant to remedy the situation.

The retailer, which caters primarily to young women, has been struggling to woo fashion-conscious teenagers at both its Arden B and Wet Seal chains.

"The only way they are going to fix the company is to get a new CEO who is going to put together a team of merchants who can get sales going," said Howard Davidowitz, chairman of Davidowitz & Associates Inc, a New York City-based retail consulting and investment banking firm.

Wet Seal fired CEO Susan McGalla in July as Clinton Group, the company's third-biggest shareholder, stepped up pressure on management to perform.

Davidowitz said the company needs to find a CEO quickly before its cash runs out. Wet Seal had cash and equivalents of $148 million as of April 28, according to a regulatory filing.

CFO Benrubi, who shares interim control with Chief Operating Officer Kenneth Seipel, did not provide a definite time-period for finding a CEO but said clarity about the board's composition will help with the process.

Clinton Group, which holds 7 percent of Wet Seal, said the company should focus on hiring a top-notch chief executive and improve its business before considering a sale.

"There is no definitive time frame set for a turnaround," Clinton Group Managing Director Greg Taxin told Reuters, adding he expects the company to show progress in six to nine months.


Clinton Group had previously pressed for a sale because Wet Seal had fired its CEO without a replacement available and had no clear strategic direction, he said.

Bob Phibbs, CEO of consulting company The Retail Doctor, said the California brand that was trendy in the 1970s and 1980s would need to get younger members on the board to help bring about changes that will attract potential bidders.

"Nobody wants to buy a damaged brand," he said, adding that Wet Seal should reduce its footprint and better train its store staff to boost the business.

Wet Seal, which has been trying to return to a fast-fashion model by maintaining light inventories to respond quickly to new styles and trends, said last week that merchandising chief Harriet Sustarsic would leave to assume a similar role at True Religion Apparel Inc .

True Religion, another retailer hit by falling sales following a series of fashion missteps, said on Wednesday it may sell itself after attracting interest from potential buyers.

Kim Bajrech and Debbie Shinn will lead Wet Seal's merchandising operations, a responsibility they previously shared on an interim basis during a relatively successful period under the company's fast-fashion model before Sustarsic's appointment.

Benrubi said the company spent the third quarter restoring elements of the fast-fashion model and expects meaningful progress in the holiday season sales as a result.

(Additional reporting by Maria Ajit Thomas in Bangalore; Editing by Saumyadeb Chakrabarty and Sreejiraj Eluvangal and Ted Kerr)

((maria.ajit@thomsonreuters.com)(within U.S. +1 646 223 8780)(outside U.S. +91 80 4135 5800)(Reuters Messaging: maria.ajit.thomsonreuters.com@reuters.net))