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BRIEF-Direct Line says retail investors buy 15 pct

LONDON, Oct 11 (Reuters) - Direct Line:

* Direct line CEO says share offer was "comfortably oversubscribed"

* Direct line CEO says 15 percent of share offer bought by retail

investors

* Direct line CFO says retail investors bought 5,000 - 6,000 pounds of

shares on average

((London Equities Newsroom; +44 20 7542 7717))