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Babyfirst.com Offers Instant Mobile Access to Critical Information for Preemie Parents and NICU Staff

TELFORD, Pa, Oct. 11, 2012 /PRNewswire/ -- Babyfirst.com, a single destination for the care giving team and parents of premature babies to exchange information and experiences online, is now optimized for quick and easy access on mobile phones and tablets. With content featuring clinicians and renowned experts, Babyfirst.com offers parents and families of premature babies a trusted resource to gain a better understanding of what they can expect in the Neonatal Intensive Care Unit (NICU) – with insight into common terms, procedures, equipment, post-hospital care, and more.

For expecting parents, having a premature baby is not typically a planned event, instead, they are thrust into a high-stress situation in an environment that is quite different from the traditional Labor & Delivery unit. With little to no preparation for the pace and intensity of the NICU – and their premature baby's life in the balance – Babyfirst.com offers parents instant access through their mobile devices to critical information at the most critical time of their baby's life.

The growing availability of wireless internet access within hospitals, combined with the prevalence of internet enabled hand held devices, and the mass adoption of social media were key drivers in bringing Babyfirst.com to mobile devices. It was important to make Babyfirst.com accessible to parents since they spend most of their time in the NICU. That way, we enable them to find answers and include their extended family members in their NICU experience.

Babyfirst.com offers a broad range of content, including videos of renowned experts, blog and video entries by parents about their own NICU experiences, research papers and inspirational profiles about the lives of "miracle babies" who were once treated in the NICU themselves.

The Babyfirst.com website is supported by Draeger, a leading international provider of medical and safety technology and services worldwide, including equipment for the NICU, and NICUniversity.org, a web-based medical continuing education center for neonatal practitioners.

For more, visit www.babyfirst.com.

Draeger. Technology for Life®
Draeger is an international leader in the fields of medical and safety technology. Our products protect, support and save lives. Founded in 1889, in 2011 Draeger generated revenues of around EUR 2.26 billion. The Draeger Group is currently present in more than 190 countries and has about 12,000 employees worldwide. Please visit www.draeger.com for more information.

About NICUniversity.org
NICUniversity is an educational and informational resource for neonatologists and other members of the neonatology health care team. A Web-based medical education center for Physicians, Nurse Practitioners, Nurses, Respiratory Therapists, and Pharmacists – NICUniversity offers continuing education credits through the Accreditation Council for Continuing Medical Education (ACCME). For more information or to inquire about becoming a member, visit www.NICUniversity.org.

SOURCE Babyfirst.com