Discovery Communications is planning to buy SBS Nordic and take a 20 percent of Eurosport Group as it sees better growth opportunities outside the U.S., CEO David Zaslav told CNBC's "Squawk on the Street" on Friday.
"We're the leader outside the U.S. in pay-TV and the growth outside the U.S. is much more substantial," he said, noting that there's less competition and the technology in places like Latin America still lags the United States.