Consumer Nation has embarked on a most noble task: To find the most-loved beer label in a March Madness-inspired contest. Here is a recap of the results from week one.
And then there were 16.
Week one of CNBC Beer Label Madness is in the books and the voting lived up to the name with several upsets and tight contests. Here is a region-by-region recap:
East Region: The No.1 seeded Boston Beer held its ground as its Samuel Adams Grumpy Monk label won its first two contests. However the brewery serving notice that it may have the label to beat is No. 7 seeded Troegs Brewery. It's Nugget Nectar label received the most votes of any label in the region, posting over 700 votes in each round. Nantucket based Ciscco Brewers, a No. 12 seed, pulled two upsets with its Whale's Tale Pale Ale label to advance to the round of sixteen. Rounding out the region is No. 3 seed Victory Brewing and it HopDevil label.
Midwest and Mountain Region: Cinderella arrived at the ball in Midwest and Mountain Region. No. 16 seed Black Box Brewing and its label with an homage to the classic movie "A Christmas Story" upset the No. 1 seed New Belgium Brewing. However, the clock struck Midnight for Black Box in the next round as it dropped a hard fought vote to No. 9 seed Wasatch Beers and its "Why Have Just One" Polygamy Porter label. The No. 2 seed in the region, Boulevard Brewing, turned up the volume with its Rock Roll 'Reverb" label, delivering more than 1,000 voters in round 2 alone, the most of any label. Wisconsin's New Glarus and its Spotted Cow label and Left Hand Brewing tattoo-like Fade To Black label also advanced into the final 16.
Pacific Region: A region loaded with large brewers largely stayed true to form with three of the top four seeds (No. 1 Sierra Nevada, No. 2 Deschutes and No. 4 Stone BrewingCo.) all advancing. No. 6 Full Sail Brewing and its classic style also advanced.
South Region: The South region was upset city with none of the top seeds advancing. The highest rated seed to advance? No. 8 Yazoo Brewing and its tongue-in-cheek homage to Tennessee beer taxes. Rahr and Sons, Lazy Magnolia and Terrapin Brewing all advanced despite being the No. 13, No. 14 and No. 15 seeds respectively. The region also saw the tightest poll, with No. 11 Highland Brewing defeating No. 6 DuClaw Brewing by a single vote.
A pause for the weekend and the voting resumes on Monday with the Suds Sixteen.
The full schedule is as follows:
Wednesday April 3 - Round of 32 - Part 1
Pacific and Central
Thursday April 4 - Round of 32 – Part 2
East and South
Monday April 8 - Round of 16
Tuesday April 9 - Round of 8
Wednesday April 10 - Round of 4
Pacific winner versus East winner
Central winner versus South winner
Thursday April 11 - Round of 2 – Final Match-up
Pacific/East winner versus Central/South winner
-By CNBC's Tom Rotunno; Follow him on Twitter @TomRotunno
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