KFC parent Yum Brands on Wednesday reported a sharper-than-expected 13-percent drop in March sales at established restaurants in China after news about the country's new bird-flu out break took a big toll on sales.
The fast-food operator reaps more than half its overall sales in China, where most of its nearly 5,300 restaurants are KFCs. Yum was already struggling there because of a food-safety scare last year.
The average of four analyst estimates compiled by Consensus Metrix had called for Yum's China same-restaurant sales to drop 10 percent.