WD-40's blue and yellow can has been a staple in households across America. They're also in 187 countries around the world. Ridge said 70 percent of their business is outside the U.S. and they think there's more room for global growth.
"There's still lots of squeaks in China and lots of rust in Russia!" he said. "So, our first job is to take that blue and yellow can to more places around the world."
Among their other plans for growth, Ridge said they're rolling out several new products, including a line of WD-40 products for bikes.
"So, we see that as our two growth engines," he said.
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Ridge, who has been with the company for more than two decades, cautioned that Washington is rattling business confidence.
"The problem, I think, is the uncertainty we have within the era of business. I think leadership needs to get on top of that," he said.
That uncertainty is being felt by both large and small companies. The latest small business optimism report showed a drop in small-business-owner confidence in March.
"Let's get some confidence back in business," Ridge said. "If leadership was about taking away barriers, why would we continue to put barriers in our way? So, why don't we work out the three to four things that are getting in the way of business and ask our leaders to do something about it," he said.
Unfortunately, Ridge declined to comment on what's in the 60-year-old company's secret formula.
However, a little known fact is: the WD in the company's name stands for "water displacing," and the "40" in the brands name represents the 40 times it took to perfect the legendary formula.
