CNBC Prime Announces Small Businesses Vying Each Week for Game-Changing Prize on New Reality Competition Series, "Crowd Rules"


ENGLEWOOD CLIFFS, N.J. — April 15, 2013 — CNBC Prime today announced the small businesses that will compete each week for a game-changing $50,000 prize in the new reality competition series, "Crowd Rules," debuting on a new date, Tuesday, May 14 at 9PM ET/PT.

Each week, "Crowd Rules" features three small businesses that compete in front of an audience of 100 that votes to decide who wins a much-needed $50,000. Entrepreneur and jewelry designer Kendra Scott, NY1 Anchor Pat Kiernan, along with a weekly guest industry expert, lead the examination of the small businesses in order to help a studio audience choose which company wins the $50,000. While the small business owners make their case to the panel of three, the real power lies in the hands of the audience – 97 strong – whose votes will ultimately decide which business is most deserving of the investment.

Small businesses and expert line-up (subject to change):

Episode #1: Series Premiere: Tuesday, May 14 at 9PM ET/PT

Theme: Specialty Foods

Expert: Elizabeth Chambers, television host, correspondent for E! News and founder and co-owner of the wildly popular Bird Bakery in San Antonio, TX

Episode #2: Tuesday, May 21 at 9PM ET/PT

Theme: Debt

Expert: Larry Winget, internationally-renowned motivational speaker and consultant

Episode #3: Tuesday, May 28 at 9PM ET/PT

Theme: Pursue Your Passion

Expert: Tom Szaky, founder and chief executive of TerraCycle, one of the 500 fastest-growing businesses in the United States

Episode #4: Tuesday, June 4 at 9PM ET/PT

Theme: Innovative Products

Expert: Michael Chernow, co-owner and general manager of the hit New York City restaurants collectively TMS – The Meatball Shop

Episode #5: Tuesday, June 11 at 9PM ET/PT

Theme: Philanthropy

Expert: Vincent Porpiglia, founder and COO of Dream Water

Episode #6: Tuesday, June 18 at 9PM ET/PT

Theme: Multi-generational family businesses

Expert: Melinda Emerson, "The Small Biz Lady," founder and chief executive of Quintessence Multimedia

Episode #7: Tuesday, June 25 at 9PM ET/PT

Theme: Become Your Own Boss

Expert: Steve Kaplan, serial entrepreneur and self-made multimillionaire who has helped to make more than 100 additional people millionaires in their own right

Episode #8: Tuesday, July 2 at 9PM ET/PT

Theme: Products with a Twist

Expert: Erica Duignan Minnihan, Executive Director of STAR Angel Network and a Partner in STAR Industries

Photos available upon request.

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"Crowd Rules" is produced by CNBC and Embassy Row with Jim Ackerman and Michael Davies serving as executive producers.


With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to more than 395 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide.

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Embassy Row is a New York City-based television and digital production company dedicated to developing and acquiring original formats for television networks and online distribution in the U.S. and abroad. The company specializes in the genres of talk, games, competition, comedy, factual, food and sports and are pioneers in the areas of brand and social media integration. Recent credits include: Bravo's "Watch What Happens Live," Oxygen's "The Glee Project" and AMC's "The Talking Dead." Embassy Row is a subsidiary of Sony Pictures Television.