"What do you want to do with your life?" is a simple question that a lot of people just don't know how to answer, and that's exactly why Kathryn Minshew built her entire business around it.
Minshew founded The Muse, a web based community that offers career advice and a new way to search for a job. It was inspired by her own experience looking for a new line of work while working as a management consultant at McKinsey & Co.
"I knew I wanted to do something different, but I wasn't necessarily sure what. I spent probably six months, about a half an hour a day, sometimes on LinkedIn, on Monster … but I wasn't sure what I was looking for," Minshew said.
Instead of finding a new job, Minshew found a new mission: help connect the right person to the right job. The Muse does this by letting job seekers "look inside companies" by accessing photos, videos, stories and employees so they can go "behind-the-scenes" to see a company's culture first hand.