Dish Network Chairman Charlie Ergen said he could end up putting the entire satellite TV company up for sale if he loses his battle with Japan's SoftBank to buy Sprint Nextel.
But Ergen said on a conference call with analysts that he could also take on a bidding partner or even sell some noncore Dish assets to pay down debt if a bidding war with Softbank became too pricey.
Dish made a $25.5 billion counterbid last month to SoftBank's October offer of $20.1 billion for 70 percent of Sprint.