Twitter co-founder Jack Dorsey was reportedly heartbroken when Instagram co-founders Kevin Systrom and Mike Krieger sold Instagram to Facebook for $1 billion in cash and stock in April 2012. Less than a year and a reported $970 million later, Twitter bought Vine, a now-rising mobile application that's called the "Instagram for video."
Vine allows its more than 13 million users to share video clips of up to six seconds. The app, which is now available on iOS and Android devices, is used by news reporters, comedians and Twitter users that have more than just a picture to share.
Here are six things about Vine that most people don't know:
1) Vine, Twitter's video-sharing application, can be found online at Vine.co. When shared in a tweet, all clips post to Vine live at Vine.co, instead of Vine.com. Why? The latter domain name belongs to Amazon. Before Twitter acquired the Vine app, a source tells me Vine co-founder Dom Hofmann inquired about the Vine.com domain. The price tag? $500,000. Hoffman balked and purchased Vine.co, making way for Amazon's Quidsi network, which features category-specific retail sites, to purchase the Vine.com domain. Vine (the video app company) didn't respond when asked for comment.
Interestingly, according to web analytics site Alexa, traffic to Vine.com spiked upward in January 2013, the same month Twitter introduced Vine (and Vine.co) to the world. Vine.com would not say whether an uptick in visitors results in increased sales.