Despite the fact the Chevy Corvette is one of the most iconic sports cars ever built, with legions of fans, it is a car at a crossroads.
As General Motors rolls-out the new 2014 Corvette Stingray there will be a slew of auto journalists praising the newest 'vette as a fantastic ride, but few of those journalists will raise these questions: Is the Corvette still relevant? Is it still a halo car for General Motors?
"I think it's still a halo car," said Joe Weisenfelder with Cars.com. "Corvette doesn't have the strength it once had or the strength other halo cars have, but it is definitely still relevant."
Okay, it's still a relevant sports car, but can it generate buzz? More importantly, can it rev up greater sales?
For most of the 90's and through 2006, GM sold between 25,000 and 36,000 Corvettes every year. Then, the recession hit, GM went bankrupt, and the company's most vaunted sports car struggled.
Now, with a new Corvette starting at $51,995, General Motors is hoping the sports car is ready for a rebound.
'Vette Sales Losing Vroom?
- 2006 36,518
- 2008 29,971
- 2010 12,624
- 2012 14,132