On a warm late summer's evening in the German capital of Berlin, hundreds gathered at the Tempodrom - a venue resembling a mix between a cathedral and a circus tent. The packed out audience was here to worship a new product - the first smartwatch from one of the major OEMs (original equipment manufacturers).
But it didn't quite work out that way.
Samsung released its much anticipated new smartwatch to a dubious response from analysts and technology experts.
"Bulky form factor, poor battery life, and questionable utility hobble today's smart watches," said Cosmin Laslau, a mobile analyst from Lux Research.
"Samsung has worked quickly to plant its stake in the ground with the Galaxy Gear, beating rivals like Apple and Google to market, but this first generation product hasn't cracked the smartwatch code."