WHEN: Today, Thursday, July 10th
WHERE: CNBC's "Squawk Alley"
Following is breaking news from CNBC. Marcus Lemonis will be on CNBC's "Power Lunch" today at 1PM ET. Following is a link to the story on CNBC.com: http://www.cnbc.com/id/101822961.
All references must be sourced to CNBC.
DOMINIC CHU: WELCOME BACK TO "SQUAWK ALLEY." WE'VE GOT SOME BREAKING NEWS ON CRUMBS. THE EMBATTLED BAKERY THAT ABRUPTLY CLOSED ITS DOORS IN BANKRUPTCY, WE ARE LEARNING NOW THAT CNBC'S PROFIT STAR MARCUS LEMONIS ALSO THE CEO AND CHAIRMAN OF CAMPING WORLD IS WORKING ON A DEAL WITH PARTNERS TO TRY TO SAVE THE COMPANY. THEY ARE WORKING WITH THOSE PARTNERS, AGAIN, ON A WAY TO PAVE THE WAY FOR A POSSIBLE EVENTUAL OWNERSHIP OF CRUMBS. MARCUS LEMONIS SAYING THAT CRUMBS IS A GOOD BRAND THAT LOST ITS WAY. ALSO, THAT THE CUPCAKE BUSINESS IS NOT VIABLE LONG TERM UNLESS THEY DIVERSIFY. WITH THAT, CRUMBS WILL FOCUS ON BEING A BAKERY WITH ADDITIONAL PRODUCT LINES. OF COURSE, MARCUS LEMONIS WELL KNOWN FOR HELPING TO SAVE AND KIND OF, YOU KNOW, BOLSTER SMALL BUSINESSES. HE'S GOT THAT KEY LIME BUSINESS THAT HE WORKED ON. ALSO, HIS PARTNERS IN THIS DEAL WILL BE THE FISCHER FAMILY. SO LEMONIS FISCHER ACQUISITIONS ARE WORKING ON THIS DEAL. THE FISCHER FAMILY IS THE FAMILY THAT IS BEHIND THE FAMOUS DIPPIN' DOTS ICE CREAM TREATS. SO AS YOU LOOK TOWARDS THE COMPLIMENTARY NATURE OF THIS POSSIBLE DEAL, MARCUS LEMONIS BRINGING HIS SMALL BUSINESS EXPERTISE ALSO HIS SNACK FOOD ITEMS TOGETHER WITH THE FISCHER FAMILY'S DIPPIN' DOTS AND ALL OF A SUDDEN YOU HAVE A POSSIBLE DEAL THAT COULD EVENTUALLY SEE CRUMBS BECOME A VIABLE BUSINESS AGAIN. ONE QUICK NOTE HERE, MARCUS LEMONIS, THE PROFIT HIMSELF, WILL BE ON "POWER LUNCH" TODAY IN THE 1 P.M. HOUR. SO CERTAINLY, TUNE IN. WE CAN'T WAIT TO HEAR WHAT HE HAS TO SAY ABOUT WHY HE IS GETTING INTO CRUMBS, CARL. BACK TO YOU GUYS.
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