It starts with sixty-five teams, runs for almost three weeks and consumes the lives of million of fans, from college students to gamblers. March Madness, also known as the NCAA basketball championship, is a sporting event that celebrates the underdogs as much as the favorites.
March Madness is also big business, attracting some $500m in TV advertising alone. It has also become a marketing tool for schools whose teams who make a name for themselves in the tournament. As for gambling, it generates an estimated $7 billion in legal and illegal betting combined. Here's a roundup of CNBC's coverage.