He adds that Activision (ATVI) made headlines by raising estimates on the surprise success of Shrek and Spider-Man. Goldman also says The Street is paying close attention to Electronic Arts (ERTS) because they enjoy the best margins in the industry.
Pete Najarian says Take-Two (TTWO) is the laggard in the video game space and asks Jim Goldman what might help this stock.
Goldman says Take-Two will soon introduce Grand Theft Auto 4 which is exclusive for X-Box 360. He says, that is expected to be huge, however he feels the company has serious management issues.
On a related note, Goldman says he will be getting a first look at Halo 3 tonight and reveals there’s a lot of excitement around the game.
Jeff Macke says the play is to stay long Activision.
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Trader disclosure: On July 10th 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders. Macke Owns (ATVI), (JWN); Najarian Owns (DNDN),Finerman's Firm And Finerman Own (HD), (NMX), (WMT), S&P Puts Bolling Owns (ICE), (NMX), (T), Gold, Silver, Natural Gas, Copper, Corn