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CNBC Presents "The Big Idea with Donny Deutsch: Insider's Guide to Success" on Wednesday, January 9th.

ENGLEWOOD CLIFFS, N.J. – January 7, 2008 – It's game time for our budding entrepreneurs – time for them to close that breakout deal that will propel them to the next level.

On Wednesday, January 9th at 10PM & 1AM ET, CNBC presents "The Big Idea with Donny Deutsch: Insider's Guide to Success," the grand finale to "The Big Idea with Donny Deutsch: Road to CES" four-part series hosted by Donny Deutsch and made possible by OPEN from American Express.

Broadcasting from the NASDAQ MarketSite in the heart of the consumer capital of the world, New York City's Times Square, host Donny Deutsch takes viewers to the 2008 Consumer Electronics Show (CES), the world's largest tradeshow for consumer technology, to check in with the four budding entrepreneurs behind the companies featured on the "Road to CES" series -- Lightglove, H20 Audio, Newton Peripherals and Bug Labs -- to find out whether or not they achieved their goals on the floor of CES.

During this CNBC special event, "The Big Idea with Donny Deutsch: Insider's Guide to Success" unveils the secrets to navigating this tradeshow or any other in order to put your company on the map.

For some, like Lightglove, it's securing the vital investment capital that their business needs to survive. For others, like H2O Audio, it's making that all-important connection with the big name buyer. And for a select few, like Bug Labs, it's walking out of CES as the most "talked about" product of the show because generating buzz for a business can help make millions.

CNBC's 'The Big Idea with Donny Deutsch: Insider's Guide to Success" helps each company make that big connection at CES, but does H20 Audio have what it takes to impress the senior buyer from Radio Shack? Will Lightglove go home with a check from an angel investor? Does Bug Labs get the response they need from tech bloggers to allow their product to "take off"? Does a commercial spot for Newton Peripherals help the business increase sales? And for all these companies, what's in store after the 2008 CES?

"We're giving you an insider's guide for unlocking the unlimited potential that awaits any small business owner attending CES," said Donny Deutsch. "It's the year of the American Entrepreneur and we are providing anyone with a big idea the inspiration and the tools they need to turn a dream into a reality."

CNBC's "The Big Idea with Donny Deutsch: Road to CES" brought together experts to coach viewers with actionable strategies and practical tools needed to take big ideas from inspiration to execution. "Road to CES" armed viewers with the complete toolkit for entrepreneurial success and now "Insider's Guide to Success" gives viewers the secrets of making that big deal, big sell and big connection that can make or break your Big Idea.

For more information including tools, customized advice and to direct questions to our experts, log on to: bigideaCES.cnbc.com.



About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.