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CNBC Presents "Touchdown! The Patriots and the Business of Winning"

ENGLEWOOD CLIFFS, N.J., January 24, 2008-Coming off the greatest regular season in all of NFL history and just one week before the New England Patriots will be playing for their fourth Super Bowl title in just seven years, CNBC, First in Business Worldwide, takes viewers inside the most dominant franchise in football and profiles the organizations most valuable asset, owner Robert Kraft.

On Sunday, January 27th at 10PM ET, CNBC presents "Touchdown! The Patriots and The Business of Winning," an original one-hour special reported by CNBC's Scott Wapner.

The program profiles New England Patriots owner Robert Kraft, a savvy, self-assured and soft-spoken businessman who took a losing team that was last in attendance and revenue and turned it into a dynasty. The one-hour special explores how Kraft came to acquire the team, looks at the family business that made him a wealthy man prior to buying the Patriots and reflects on his childhood. The special also features an interview with star quarterback Tom Brady and an exclusive one-on-one interview with coach Bill Belichick, both of whom discuss Kraft's management style.

The documentary also examines how the Patriots organization has thrived financially by capitalizing on their stadium as a source of revenue and developing the real estate that surrounds the stadium. CNBC's Wapner leads a panel discussion analyzing the Patriots unique success on the field and on the books, and explores, among other things, how the team has used the NFL-imposed salary cap to its advantage.

The executive producer of "Touchdown! The Patriots and The Business of Winning," is Mitch Weitzner. Josh Howard is the executive in charge of production and Vice President of Long Form and Special Programming.

For more information including web extras and extended interview clips, log on to touchdown.cnbc.com.

"Touchdown! The Patriots and The Business of Winning" will re-air on Friday, February 1 at 9PM & 12AM ET, Saturday, February 2 at 10PM & 1AM ET, Sunday, February 3 at 11PM ET and Monday, February 4 at 9PM & 12AM ET.


About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.