With the big game just around the corner, who are some of the companies that are primed for big business on the back of Super Sunday?
1) HDTV and the Super Bowl - For 3 years running, the Super Bowl has been the top driver for HDTV sales.
Super Bowl XLII in HD:
2.4M high-definition televisions are forecast to be purchased for the Super Bowl, generating over $2.2B in sales to date in 2008 according to the "Sports and Technology" survey by the Consumer Electronics Association (CEA) and the Sports Video Group (SVG). The Super Bowl has been the top driver for HDTV purchases for three years running.
The 2007 Super Bowl was the highest rated TV show in the U.S. for the year, attracting 93M viewers (Nielsen)
Demographics of Football Fans: (Nielsen)
People in wealthy homes with greater than $100,000 in annual income, are almost 3 times more likely to watch the Super Bowl as people in homes that make less than $30,000
Publicly Traded Companies that stand to benefit:
Best Buy runs specials such as no interest for 2 - 3 years and guaranteed delivery for Super Bowl
Circuit City
Sony
Matsushita (Parent of Panasonic)
LG Philips LCD
Corning producer of HD glass
Texas Instruments
La-Z-Boy states that January and February are among the "strongest months" for sales of recliners according to their Chief Marketing Officer Doug Collier
2) Technology and the Super Bowl - It's all about enhancing the viewing experience, and it's all about the numbers.
According to the "Sports and Technology" Survey by the Consumer Electronics Association (CEA) and the Sports Video Group (SVG):
- 18% of consumers watching the game expect to have a laptop PC with them to check stats, IM, check betting
- 12% plan to use a PC in another room to check stats
- 13% expect to use their mobile phone to check stats
Publicly Traded Companies that stand to benefit:
Sprint Nextel created a Super Bowl XLII Mobile Website specially formatted for wireless handsets.
- Sprint customers offered exclusive access to meet NFL stars, preferred seating, often with just the display of a Sprint or Nextel handset
- Sprint Phone-a-Friend @ NFL Players Live!: Provides fans the opportunity to have a current NFL player speak with a friend or family member live via a Sprint Wireless service
Amazon.com :
Download deal with Pepsi for its new music site launched in September. Pepsi had previously done a similar deal with Apple, when each bottle of Pepsi came with free vouchers for iTunes downloads.
Apple
Dell
Hewlett-Packard
Nokia
Ericsson
Motorola
Verizon
AT&T
Alcatel-Lucent
3) Super Snack Bowl - Benefitting from the snack food and beer bonanza that is the Super Bowl.
Super Bowl Consumption: During the Super Bowl period, snack food had the largest incremental increase in total sales and alcoholic beverage coolers had the largest percentage increase (Nielsen)
- Snacks $33.365M spent during the last Super Bowl period (Nielsen)
- Beer $20.718M spent during last Super Bowl period (Nielsen)
Publicly Traded Companies that stand to benefit:
Pepsico Frito-Lay snack, Pepsi, Gatorade & sports drinks, Tropicana, Quaker:
- Pepsi is sponsoring a 60-second commercial in American Sign Language (ASL) during the Fox pre-game show
Anheuser-Busch :
In 2007, Budweiser brands generated the most buzz and aired the most commercial time (Nielsen).
Molson Coors
Domino's Pizza :
Domino's anticipates delivering more than 1.2M pizzas
- Dominos' delivers about 250,000 pizzas per quarter
- Drivers will rack up more than 4M miles on Super Bowl Sunday in the U.S.
*Domino's drivers will spend approximately $483,200 on gas: At an average of 25 miles per gallon, with the average gas price of $3.02 per gallon (EIA as of 1/21)
- Sales tend to increase during close games when viewers don't want to leave their TVs
Buffalo Wild Wings
Papa John's will sell 50% more pizzas on Super Bowl Sunday than a typical Sunday which is about 750,000 pizzas and 1 million chicken wings according to spokesman Chris Sternberg
- Super Bowl is one of its biggest sales days of the year, along with Halloween and the day before Thanksgiving
