Online is the fastest growing part of the ad market, and now three major players are changing the face of online advertising by turning ads into branded entertainment.
It looks like a win-win-win: content creators get a new forum for their business, sponsors get to entertain their consumers, slipping in some positive associations with their brand, while Google gets to expand it's Ad Sense content network's reach and importance.
Here's the news: The creator of Fox's hit "The Family Guy," Seth MacFarlane, is creating animated webisodes that are launching on the web Weds, both on Google'ssites like YouTube, but also all over the web via. Google's AdSense network. The spots are sponsored by Burger King, whose logo and mascot appears in a custom animated spot-- also created by MacFarlane -- before an animated short that's unrelated to the brand. The deal was put together by Media Rights Capital, an offshoot of Endeavor Talent Agency, which is already working on putting together other content creator-advertiser partnerships.