Frank Miller's The Spirit also debuts on Christmas Day and is based on the comic books by Will Eisner about a rookie cop who returns from the dead to fight crime. And Tom Cruise brings out World War II drama Valkyrieabout a Nazi officer who tries to kill Hitler, while Brad Pitt and Cate Blanchett turn in strong work for The Curious Case of Benjamin Button which tells of a man who ages backward.
But it's Madagascar 2 that Pali Capital analyst Rich Greenfield says "could move the needle." And he's got a buy on Dreamworks stock.
“I don’t think any movie is going to move the needle,” he tells Fast Money, "except Madagascar 2 “which should be a driver for Dreamworks and I’ve got a buy on the stock.
Otherwise he thinks the bigger issue is ad sales which are expected to be weak in 2009. And as a result he likes companies with big cable exposure because cable networks receive a fee from subscribers.
If you’re looking for trades Greenfield recommends longViacom or Discovery Communications as the big media winners for ’09. And he says you can pair that with a shortCBS .
He also likes Cablevision as the number one name in media for 2009.
For more of our interview with Pali Capital analyst Rich Greenfield please watch the video.
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Trader disclosure: On Dec. 23rd, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Macke Owns (SDS), (DIS), (MSFT), (MCD), (WMT); Najarian Owns (MSFT) Calls; Najarian Owns (UYG) And Is Short (UYG) Calls; Najarian Owns (XHB) Calls; Najarian Owns (HOLX) Calls; Finerman's Firm Owns (MSFT); Finerman's Firm Owns (OIH) Puts; Finerman's Firm Is Short (IYR), (IJR), (IWM), (SPY), (MDY), (BBT), (COF), (USO)
GE Is The Parent Company Of CNBC; NBC Universal Is The Parent Company Of CNBC
Terranova Is Co-Portfolio Manager Of The Virtus Diversifier PHOLIO; Virtus Diversifier PHOLIO Owns (IGE), (DBC), (DBV)
Terranova Is Chief Alternatives Strategist Of Virtus Investment Partners, Ltd.; Virtus Investment Partners Owns More Than 1% Of (ABD), (ARE), (BIG), (OFC), (DLR), (EXR), (IGE), (MAC), (DBC), (DBV), (SKT), (UA), (CLB); Virtus Investment Partners Owns More Than 1% Of Seagate Tax Refund Rights
Pali Research Is A Market Maker In (CMCSA)
Pali Research Is A Market Maker In (DISCA)