With the big game just around the corner, who are some of the companies that are primed for big business on the back of Super Sunday?
1) HDTV and the Super Bowl - For 3 years running, the Super Bowl has been the top driver for HDTV sales.
Super Bowl XLIII in HD:
Last year, 2.4M high-definition televisions were forecast to be purchased for the Super Bowl, generating over $2.2B in 2008 sales according to the "Sports and Technology" survey by the Consumer Electronics Association (CEA) and the Sports Video Group (SVG). The Super Bowl has been the top driver for HDTV purchases for three years running.
The 2008 Super Bowl was the highest rated Super Bowl in history, attracting 97.5M viewers (Nielsen)
Demographics of Football Fans: (Nielsen)
People in wealthy homes with greater than $100,000 in annual income, are almost 3 times more likely to watch the Super Bowl as people in homes that make less than $30,000
Publicly Traded Companies that stand to benefit:
Best Buy runs specials such as no interest for 2 - 3 years and guaranteed delivery for Super Bowl
Matsushita (Parent of Panasonic)
LG Philips LCD
Corning producer of HD glass
La-Z-Boy states that January and February are among the "strongest months" for sales of recliners according to their Chief Marketing Officer Doug Collier