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Captive Cash

In-Cinema Ads: Annoying to some...but highly influential and very profitable.

There are two big players in the space, National CineMedia and Screenvision.

Media Money speaks to the CEOs of each company: Kurt Hall, National CineMedia and Matthew Kearney of Screenvision about the effectiveness of these ads, how the businesses are growing and what they are doing next to capitalize on the downturn.

Questions? Comments? MediaMoney@cnbc.com