While many might be applauding the move as a brilliant one from the mind of Jerry Jones, there's definitely two sides to this play.
The more traditional argument is that this is good. It's cramming more people into the stadium, who then spend money on concessions.
But there are others who think this might not be the most prudent business move. Think about the people who paid $890 for a season ticket in the upper endzone because they thought that was their only way into the stadium. That's $89 a game, including the two exhibitions, and that doesn't include a one-time $4,000 PSL charge. How do they feel about the fact that people might have nearly the same view, without a seat of course, get to pick what games they want to go to and pay $60 less per game?
There's obviously going to be some sensitivity. It's likely one of the reasons why these tickets didn't go on sale earlier. It's also likely one of the reasons why the advertisement for the Party Pass (above) shows such a horrible view. The Cowboys probably think that $29 sells it enough and don't want to show too much in a picture.
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