Wanna smell like Elvis? Joan Crawford? Nixon? I mean, smell like them when they were alive?
A Beverly Hills perfume company claims you can, sort of. My DNA Fragranceclaims it has come up with a "scientific" way to take DNA material from dead celebrities and turn it into fragrances. The company already manufactures what it calls custom fragrances based on an individual buyer's DNA, but now it's gotten access to the genetic codes of stars like Elvis Presley, Marilyn Monroe, Katherine Hepburn, Joan Crawford, Albert Einstein, and Michael Jackson.
(Quick question: is slapping on an Einstein aftershave really the direction you want to go in? And Joan Crawford scares me.)
A three-ounce bottle of each fragrance costs $60. My DNA Fragrance is even working on scents based on Abraham Lincoln (makes you smell honest?), Richard Nixon (makes you smell dishonest?), and Stymie Beard from The Little Rascals (makes you smell like buckwheat?).
How is this even possible? The company says it has joined forceswith John Reznikoff, "the world's pre-eminent historical hair collector." Reznikoff apparently has quite an extensive collection of dead-celebrity hair, from which the company extracted the necessary DNA.
Here's a video of Reznikoff's work: