CNBC ORIGINAL TAKES A RARE LOOK AT THE MOST POWERFUL AND SUCCESSFUL TECHNOLOGY COMPANY IN THE WORLD
One-Hour Documentary Reported by CNBC's
ENGLEWOOD CLIFFS, N.J., November 20, 2009-It's the window to our modern world...a high-tech economic juggernaut and home to the most popular search engine in existence.
On Thursday, December 3rd at 9PM ET/PT, CNBC's Maria Bartiromo goes "Inside the Mind of Google," giving viewers the fascinating story of how two graduate students took a one-time research project and in barely a decade turned it into a global technological powerhouse. CNBC, First in Business Worldwide, reveals how Google has climbed to its preeminent position, its strategy for increasing its already huge footprint, and how the company plans to address the biggest issue in today's digital age: privacy.
With nearly two billion searches being done on its website every day, Google has access to an unprecedented amount of information about its users. By what we search for online, by what we say in our email, by what we read and where we spend our time on the Internet, we each leave a remarkably detailed trail of information about ourselves. What are the implications? What, exactly, does Google do with all that information? Bartiromo presses Google executives on the issue and talks to privacy advocates who say the company's accumulation of personal data may present a looming threat to its users.
The one-hour documentary delivers a comprehensive look at Google's crown jewel-- its Internet search engine- the most visited web site in the world. In fact, despite formidable competition, nearly two-thirds of Internet searches worldwide are done on Google. Bartiromo speaks with Google Vice President Marissa Mayer, the keeper of the simple, uncluttered and clean "look" that has made Google a stunning economic success as well as a cultural phenomenon.
And, CNBC takes viewers inside the "Googleplex," the company headquarters famous for its amazing perks and casual, fun atmosphere and a place where some of the brightest minds in the world actually want to work. It's the setting for a corporate culture, created by founders Larry Page and Sergey Brin, that's inspired ideas that have transformed the way we interact with information, the Internet and each other.
Have you ever wondered how Google makes its money? It's "AdWords," Google's revolutionary advertising program, which generated more than 95% of the company's total four billion dollar profit in 2008. CNBC profiles a 93-year-old cowboy who recently took his company -- the Paul Bond Boot Company- into the 21st century and began advertising on Google. The documentary reveals how Bond's company, like many others, is doing well thanks in part to Google, the Internet's most successful inhabitant.
The world is going mobile, and Google is working furiously to go along. With more than four billion mobile phones worldwide, more and more people are accessing the Internet through these devices. With tough competition from the industry leading Apple iPhone, and in an effort to secure a big piece of that growing market, Google is working to improve and market Android, its operating system for mobile phones. CNBC speaks with Vic Gundotra, Google's Vice President of Engineering and gets an exclusive behind-the-scenes look at a team racing to develop a new technology for mobile phones.
Maria Bartiromo is the anchor of CNBC's "Closing Bell" (3PM-4PM ET), anchor of "Closing Bell with Maria Bartiromo" (4PM-5PM ET) and host and managing editor of the nationally syndicated "Wall Street Journal Report with Maria Bartiromo."
Mitch Weitzner is the Senior Executive Producer of "Inside the Mind of Google." Wally Griffith is the Senior Producer. Ray Borelli is the Vice President of Strategic Research, Scheduling and Long Form Programming.
For more information including web extras, slideshows and extended video clips, log on to: insidegoogle.cnbc.com.
"Inside the Mind of Google" will re-air on Thursday, December 3rd at 10PM ET/PT, Saturday, December 5th at 7PM ET and Sunday, December 6th at 10PM ET.
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