Let’s face it.
Even though nothing came out of Copenhagen, awareness of easily avoidable phrases like “climate change,” “green careers,” even “green jobs” became hugely Googled, SEO-ed, categorized and tweeted. So, with this newfound green knowledge, how will we as employees, consumers and maybe more importantly, as decision-makers, inculcate sustainability in the workplace and bring it to the attention of the executive suite?
The Los Angeles Times recently editorializedon how eco-officers are moving into executive suites.
Some companies, realizing the PR component that sustainability and all things green is beginning to carry, are appointing senior managers as sustainability/eco-friendly gurus.
The article quotes a real estate, property management executive at CB Richard Ellis, who was promoted to the company’s national director of sustainability. He’s quoted as saying, “I’m an outsider, a real estate guy trying to become an environmentalist.” What is saving him, for now, is his belief in environmental change—a belief, that without monetary advantage could quickly vanish.