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Major Pharmaceutical Enterprise Signs Delivery Agreement for Global Leadership Initiative With BTS, Valued at Approximately $1.7m Integrated Curriculum Leverages Innovative Portal, Impact Mapping, Simulations, Engage Maps and Other Tools to Advance Busine

STAMFORD, Conn., May 10, 2010 (BUSINESS WIRE) -- BTS USA, the global leader in accelerating strategic alignment and execution, today announced it has signed agreements worth approximately $1.7 million to deliver the first phase of a broad curriculum of business leadership development programs at a leading global pharmaceutical corporation. The purpose of the curriculum is to build business leadership and execution capability in over 9,000 frontline managers worldwide.

The programs have strong involvement and support from senior leaders in the organization including the executive leadership team, who see this initiative as critical to transforming the organization and driving execution of their strategic priorities.

The curriculum provides a wide range of learning components, including initial assessments, online communities, online coursework, and immersive scenario and business simulations. These experiential learning tools will be combined to deliver a comprehensive continuum of learning. The programs are developed through BTS methodology, beginning with impact mapping to closely align the learning initiative to corporate goals and working backward to determine the critical behaviors and skills required by employees. The program also incorporates BTS' Advantage Way(TM) process which engages senior leaders in a way that creates a strong "line of sight" from each learner to their organization's goals and strategic priorities. The process includes built-in mechanisms that capture outcomes, ROI and anecdotal success cases for replication across the firm.

BTS will develop and deliver the custom curriculum in 12 different languages at client locations across the globe. In addition, the pharmaceutical company will also broadly implement a train-the-trainer process in order to engage leaders in various markets in the delivery of the sessions.

"This leading company continues to value the high quality and global footprint that BTS brings to the table," said Rommin Adl, executive vice president, BTS.

"We are pleased to partner them in the implementation of this innovative, high-impact initiative." "BTS is pleased to be working with this leader on this comprehensive curriculum with global reach and an extremely rapid implementation phase -- we believe this represents the future of effective learning," says Henrik Ekelund, president and CEO of BTS Group AB.

About BTS Group AB BTS is the global leader in accelerating strategic alignment and execution. BTS partners with clients to build organizational commitment and the capabilities to deliver business results faster. BTS adds value to its clients through three practice areas: Strategic Alignment & Business Acumen, Leadership & Management, and Sales Force Transformation. The unique BTS process offers fast strategic alignment and rapid capability building through: Business simulations and experiential learning solutions -- the most effective way to help organizations understand, align and execute; in-depth customization-- tailored delivery solutions, which provide relevant business context and real practice; and a results-focused approach that tracks performance and measures business impact.

BTS has more than 300 professionals serving over 400 clients, including 44 of the US Fortune 100 companies and more than 25 of the Global Fortune 100 largest corporations in the world. BTS clients include AT&T, Ericsson, Kimberly-Clark, Nokia, Sony, Toyota, Unilever and Xerox. BTS serves its clients from offices in New York, Philadelphia, Chicago, San Francisco, Scottsdale, Stamford, Bangkok, Bilbao, Brussels, Helsinki, Johannesburg, London, Madrid, Melbourne, Mexico City, Oslo, Shanghai, Singapore, Stockholm, Sydney, and Tokyo. For more information please visit www.bts.com.

SOURCE: BTS USA CONTACT: BTS USA Rommin Adl, 484-391-2902 Executive Vice President Rommin.Adl@bts.com or Activa PR for BTS Marina Greenwood, 415-776-5350 marina@activapr.com Copyright Business Wire 2010 -0- KEYWORD: United States

North America

Connecticut INDUSTRY KEYWORD: Education

Professional Services

Consulting

Finance

Human Resources

Training SUBJECT CODE: Contract/Agreement