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Research and Markets: Paid E-Publishing Content: Books, Newspapers and Magazines

DUBLIN, May 10, 2010 (BUSINESS WIRE) -- Research and Markets ( has announced the addition of eMarketer's new report "Paid E-Publishing Content: Books, Newspapers and Magazines" to their offering.

The success of's Kindle e-reader and online e-book store has spawned a paid e-publishing content marketplace that has grown rapidly in the past two years and shows no sign of slowing. Competition from other device-makers such as Apple promises to further stimulate what is already one of the most dynamic areas of the digital content ecosystem.

In newspaper and magazine publishing, opportunities are less tangible and monetization models are in flux. Publishers essentially abandoned paid systems in 2007, before the recession took a serious toll on advertising spending. Since then, ad-based models have fallen short of expectations, leading media companies to revisit subscription plans.

Magazine publishers are also determined to explore subscription-based monetization for their digital editions. Their core products depend on larger screens than those of first-generation e-book readers, so magazine publishers see the emergence of sophisticated tablet devices such as the Apple iPad as a welcome development. Further, they consider color screens a must, while most e-readers use monochromatic displays.

These developments are unfolding against a backdrop of price fluctuations for e-book content and shrinking advertising and subscription revenues for newspaper and magazine publishers. The media companies desperately need a vibrant device market to energize content sales. Fortunately, the current market leader, the Amazon Kindle, is showing strong momentum. Imminent competition from the Apple iPad and other tablet products expected to launch within a year will only help.

Key questions this report answers: How is the pricing of e-books changing and affecting publishers, retailers and device manufacturers? How will online newspapers be monetized in the next two years? What effect will the Apple iPad have on the electronipublishing industry? How much market share does have in the e-book and e-reader businesses, and how will that evolve? Some Key Topics Covered: Executive Summary E-Books E-Book Revenues E-Book Pricing Trends Paid News Content Overview Magazine E-Publishing Consortium E-Readers Sources/Contributors: Adweek Association of American Publishers, Inc. (AAP) Barclays Capital Boston Consulting Group (BCG) Collins Stewart LLC Credit Suisse eMarketer Forrester Research GroupM Harris Poll Jack Myers MAGNA Newspaper Association of America (NAA) WinterBerry Group Yankee Group ZenithOptimedia For more information visit SOURCE: Research and Markets CONTACT: Research and Markets Laura Wood, Senior Manager, U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Copyright Business Wire 2010 -0- INDUSTRY KEYWORD: Technology

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