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Super Sexy CPR

The funny business of saving lives!

A company called Fortnight Lingeriewanted to generate buzz about its sexy products, but how do you get the word out in a world dominated by Victoria's Secret? The Canadian firm hired some PR folks who put their noggins together.

Fortnight Lingerie's "Super Sexy CPR"
Source: fortnightlingerie.com
Fortnight Lingerie's "Super Sexy CPR"

The result: pure genius.

They hired some very attractive models, dressed them (sort of) in Fortnight Lingerie, and let them demonstrate...CPR.

They call it Super Sexy CPR

Warning, this video is not for kids, and possibly not safe for work, depending on where you work.

Gratuitous?

Yes.

BUT THINK OF THE LIVES SAVED!

Think of all the men (mostly) who will now have some idea of what to do in case someone has a heart attack. But wait, there's more! A second video teaches the Heimlich Maneuver, now called the Abdominal Thrust, using a male model to demonstrate the technique on one of the women.

Fortnight Lingerie makes it clear that these videos do not qualify as real training.

"Now that we've got you interested in learning CPR and the abdominal thrust, go get properly certified by taking a class through one of the many certifying authorities in your local area," it says on its web site. Still, they're doing their part to make the world "a safer and sexier place".

I call that a win-win.

One note. Nothing on the SuperSexyCPR.com web siteactually mentions Fortnight Lingerie nor links to the main web site. HELLOOO!! Is this really just a public service or do they want to sell lingerie? People can sign up for email "updates" which, I assume, will include info about the products. I've signed up. Standing by.

Meantime, think of all the live-saving possibilities. Super Sexy Snake Bite Venom Removal. Super Sexy Bone Setting...Root Canal...Colonoscopy...Tourniquet Technique. OK, I guess the possibilities are limited.

Questions? Comments? Funny Stories? Email funnybusiness@cnbc.com