“I’ve told the world before, only thing I had was Frosted Flakes: Super Enhancement Cereal,” Shaq told 790 The Zone in Atlanta. “That’s the only thing I’ve put into my body.”
Shaq even used Frosted Flakes to explain why he and referees didn’t see eye to eye.
“You guys make the rules up, so a foul is a foul,” Shaq once said. “It doesn’t matter if a guy is bigger and stronger. It’s not my fault I ate my Frosted Flakes when I was little, and you ate Wheaties.”
If I’m the director of marketing for Kellogg’s, I’m a little bit torn as to what I should do. Do I continue to watch Shaq mention Frosted Flakes organically or do I actually pay him for an endorsement?
Keep in mind, in the second quarter Kellogg’s reported a 13 percent decline in net cereal sales due to recalls and the continued weakness in the category. Maybe the brand can’t wait until Shaq decides to mention it again and should pay him. Then again, maybe his not getting paid makes this whole thing even cooler.
The last big athlete that was on boxes of Frosted Flakes was Michael Phelps. After the Olympian was pictured smoking marijuana, the company not surprisingly didn't want its product on the shelves and donated two tons of the cereal to a San Francisco food bank.
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