Apple is loosening up the process for outside developers to create apps for its products.
In a front page Wall Street Journal article titled "Apple Blinks in Apps Fight," this may be due to the threat posed by Google's Android , which has been far easier for developers to work with.
The news follows a story I reported this week on BridgeCo , which worked closely with Apple on its new Airplay, allowing iTunes to stream wirelessly to third party stereo equipment in a whole new way.
According to the Journal, Apple published its new app guidelines, which included this: "We have over 250,000 apps in the App Store. We don't need any more Fart apps."
Hold on a minute.
Fart apps are apparently a fast-growing, rapidly evolving enterprise. At least according to this spoof, which was first discovered by Gizmodo .
Watch how a simple iPad can be transformed into the audio version of the campfire scene from "Blazing Saddles". Times ten.
"It's magic."
Apple, always up for a bit of fun, bit. Fart Studio is now for sale on iTunes.
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