Blockbuster has gone for bust, but one company is trying to bring the movie rental brand back from the dead, reports CNBC's Melissa Lee. NCR , the operator of 7,000 Blockbuster-branded DVD kiosks, announced a deal Wednesday to rent NBC Universal titles 28 days after they're released.
The agreement will increase rentals significantly, said NCR CEO Bill Nuti on "Fast Money." Not only will videos be made available 28 days after release as a result of this deal, Nuti said they're adding streaming options, as well. At nine kiosks in airports across the US, consumers can now plug a flash drive into a machine and download the movie of their choice. Nuti said the company is in talks with other studios to add additional videos.
Universal and NCR will test the market before pricing is set, he added. Within the 28 day window, it will likely be north of a dollar.
Watch the video to see the full interview.
What's the Trade?
Patty Edwards, chief investment officer at Trutina Financial thinks it's an "interesting proposition." She prefers Redbox operator Coinstar , however, trading at 15 times next year's earnings.
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Trader disclosure: On Oct. 6, 2010, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Colin McGranahan is long (KSS), (AMZN), (ROST), (SWY) and (GPS). Guy Adami owns (AGU), (INTC), (BTU), (NUE), (C), (GS) and (MSFT). Tim Seymour is long (AA), (AAPL), (BBY) and (MON).
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