Retailers are bracing for a big week as the days trickle down to Christmas.
ShopperTrak expects five of the 10 busiest shopping days of the year to fall within the next seven days. The surprising thing is the so-called Super Saturday—the Saturday before Christmas—isn't expected to be the busiest day.
According to ShopperTrak's Bill Martin, Super Saturday will rank third behind the busiest day, Black Friday, and the No. 2 day, next Thursday, Dec. 23., which Martin dubs "Father's Day," for all the men that are typically shopping on that day.
This is important when you consider that men have been increasing their spending this holiday season, while women have cut back a little bit on their spending. Men have been shopping for gifts and purchasing clothing for themselves this season, some researchers have said. (Watch the video below for more on that.)
All told, the last seven days before Christmas usually account for about a third of all holiday sales.