The greatest moment in the BCS Championship GameMonday night wasn't Oregon tying the game with less than three minutes left. It wasn't Auburn freshman Michael Dyer resurrecting his run, leading up to the winning field goal...with only two seconds left.
Instead, the greatest moment was when families of four servicemen in Iraq were honored on the field. Suddenly, a banner dropped, revealing their loved ones, flown home to surprise them. If you didn't tear up at that, well, you're more steely-eyed than I am. It was a wonderful moment which put a mere football game in perspective, and the tears of joy fell in a place which sure needed something uplifting—Arizona.
Tostitos, owned by PepsiCo , pulled off the surprise with the help of the USO. Bravo. Here's to the fun, not necessarily funny, business of lifting up spirits, of inspiring all of us to think about those who go above and beyond—not on the field, but off it. Thanks to those who have courage, those who have compassion, those who have determination.
And those who look up.
We don't look up much these days, our faces buried in gadgets. We look skyward even less. Earth has too many problems, why stargaze?
Perhaps it's a matter of bad marketing. Perhaps we need Tostitos to get involved.