These numbers come from a company called Envisional, which monitors brand infringement and counterfeiting—it was hired by NBC Universal to investigate this very issue. These numbers were released today to coincide with a panel sponsored by the Information Technology & Innovation Foundation.
Though it's important to remember that company that exists by monetizing content is behind the report, it does include some important numbers. Video streaming is the fastest growing segment of internet bandwidth, now representing a quarter of all bandwidth.
Envisional identified the content of nearly 10,000 "swarms" (a group of users connected to a particular file)—85.5% were video content of some kind while software was 4.2% and computer games 6.7%.
The MPAA, no surprise, used these striking numbers to call on the government to crack down.
Bob Pisano, Interim President of the MPAA released a statement saying: "Our society would not tolerate a situation where one quarter of all the traffic in and out of the bakeries, butcher shops and grocery stores involved stolen merchandise, and we cannot tolerate the vast explosion of digital theft on the Internet. With download speeds and server capacity increasing every day, the problem will only get worse if we don't do something about it. The time for governments and industries to act is now."
Here's a link to a presentation on today's report.
Comcast is the majority owner of NBC and CNBC.
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