Can millions of random daily tweets predict movements in the Dow Jones Industrial Average?
A team of U.K. traders and Indiana University academics are putting their reputations—and 25 million pounds—on the line to bet that the answer is yes.
CNBC's Kate Kelly spoke exclusively with the key players behind this ambitious endeavor:
Twenty-eight year old Paul Hawtin, who recently opened Derwent Capital just outside London, plans to launch a hedge fund in early April that will capitalize on a curious indicator discovered by Indiana University informatics Professor Johan Bollen.