The battle for your home entertainment dollars is heating up.
Now cable and satellite TV companies are moving forward with plans to give consumers even more control over how and when they access entertainment as they look to keep subscribers from "cutting the cord."
DirecTV is finalizing deals with studios including Warner Brothers , 20th Century Fox and Sony Pictures Entertainment to offer "Premium Video-on-Demand," charging $30 to rent a movie as soon as 60 days after it hits theaters. DirecTV says nothing is final, they're still in talks with various parties. But sources close to the negotiations tell me this offer is likely to roll out as early as late April.
Sources I've spoken to across the Hollywood studios stress that when they do launch Premium VOD they plan to be very flexible about which films they offer early, and how early they offer them. I've heard repeatedly that the studios understand that it's in their best interest to work with the movie theaters to project their theatrical run.
But theater owners are not so sanguine.