Kate Enggren shakes her head.
"It's been insane," says the casting agent running the LA auditions.
Enggren explains that everyone can say, "Aflac!", but not everyone can tell a story by saying one word different ways, mixing in quacking and squawking sounds. "That's the hard part, the other noises," says James Reese, who coached auditioners through their two-minute shot at fame and fortune. People don't always know how to quack...
Aflac hopes to have a winner picked by Easter and air the first ad by the end of April. Will it be a celebrity or a newcomer? Celebrities have an edge, but they also have a potential downside. Pick someone too famous and Aflac ends up buying into that star's brand as well as its own, which may not be good for selling insurance.
Check out the video, it is a sampling of some of the LA auditions, along with Kate Enggren describing what Aflac is looking for...and how it's even taking over her dreams....
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