How dire is the situation surrounding higher commodities prices? Maybe enough to see more retailers take plastics likely destined for the junkyard and turn them into polyester.
Marketed as a green fashion line, H&M launches its "Conscious Collection" today. It features 96 pieces for women, men and children made with environmentally and sustained materials—such as recycled polyester.
The collection has already gone Hollywood ahead of its official launch. Racked.com shows actress Natalie Portman wearing a $49.95 H&M recycled polyester dress at a Vanity Fair party in February. There's a similar one on H&M's new advertisement for $19.95.
The Swedish fast fashion retailer is getting its recycled polyester from pet bottles or textile waste.