How then do you persuade others?
Sometimes, we assume that all it takes is the right information, or the right argument, to make a compelling case.
People are multi-dimensional. Imagine three centers of intelligence: head, heart, hands.
Each requires something different.
1) Head: What do you want your audience to think? To influence thinking, provide facts and data. Use logic. Ask thought-provoking questions.
2) Heart: What do you want others to feel? To influence feeling, tell compelling stories. Ask others to imagine a vivid scene. Disclose how you feel.
3) Hands: What do you want others to do? To influence doing, model the desired behavior, or show what not to do. Encourage practice. Call for action.
I remember working with a jet engine company. If you make jet engines and you hear about a plane crash, the first thing you wonder, Was that one of our engines?
One day the answer was "yes." Fortunately, everyone on board survived, but the company seized the event as a teachable moment.
They invited the pilot into the plant.
He showed pictures of his wife and children, described how he felt as the plane was going down.
Everyone at the plant had always known about quality. But that pilot changed their commitment.
Tip: The next time you communicate, consider head, heart, hands. When your message is important, speak to all three.
Consultant, author, speaker, and founder of express potential® (www.expresspotential.com), Paul Hellman has worked with CEOs, executives, and managers at leading companies for over 25 years to improve performance and productivity at work. His latest book is “Naked at Work: How to Stay Sane When Your Job Drives You Crazy,” and his columns have appeared in the Wall Street Journal, New York Times, Washington Post and other leading papers.
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