Athletes have never been able to monetize their Web sites. Content just hasn't been steady enough for those sites to drive regular page views and therefore sell ads.
But a new venture by Brand Affinity Technologies (BAT), which has a network that allows companies to pick athlete spokespeople in a matter of days, might change the content revenue stream for athletes.
It's called Fantapper. Once fans who download the free program click on a certain athlete's name, FanTapper's in-box technology pulls everything on that star in real time from what the buzz is on Twitter, to Google News, to the latest YouTube clips.