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"PHILANTHROPY INC." AIRS THURSDAY, SEPTEMBER 15TH ON CNBC

(ALL TIMES ARE IN ET)

Thursday, September 15th:

10:00 PM PHILANTHROPY INC.

1:00 AM PHILANTHROPY INC.

"Philanthropy Inc."

When big business meets big charity.

The partnership between business and charity can be very profitable for both. At the same time this modern-day alliance presents interesting ethical questions about the nature of corporate altruism.

Recent events on Wall Street lead us to believe that financial institutions and Fortune 500 corporations are motivated by nothing more than greed. The global economic slump of 2008-09 is blamed squarely on the profit motive gone amok in the largely unregulated world of high finance and big business.

But ironically, the gloomy headlines have masked a very different picture of big business, one that throws into question the very DNA of the corporate body. The unlikeliest of partners; big business and the world of charity are suddenly, irrevocably, being bound together by the billions.

Two distinct groups with seemingly opposite mandates; profit maximizing versus aiding those in need, are huddling together in board rooms and church basements everywhere, trying to work together. An unlikely partnership - Business working with Charity – Can both profit equally?

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