"The Girl with the Dragon Tattoo" has been a blockbuster book for Swedish author Stieg Larsson that's sold more than 60 million copies in 48 countries worldwide.
Sony now hopes its motion picture based on the book will be a global blockbuster as well when it's in theaters Dec. 21.
But can fictional character Lisbeth Salander sell clothes? Swedish specialty retailer Hennes & Maurtiz (H&M) is banking on it.
According to the International Licensing Industry Merchandisers' Association (LIMA), licensed products are a $180 billion a year retail market, and "The Girl with the Dragon Tattoo" film costume designer Trish Summerville is adding her "The Girl with the Dragon Tattoo" inspired clothing to the mix.
H&M and Summerville have partnered to design and sell the exclusive — and limited — collection, available for purchase starting today in 100 H&M stores around the world and in some markets through the retailers' website.
The collection features 30 pieces of apparel that, like the character Lisbeth Salander, are "edgy" — in mostly dark colors and tough fabrics. Some of the collections more signature pieces include leather jackets, torn jeans and lace up boots.
According to Marty Brochstein, senior vice president for LIMA, thinks the collection is a great move for all involved.