YouTube viewers spend an average of 15 minutes a day on the site, while TV viewers spend an average of 5 hours glued to the tube. Today Google unveiled a new design for YouTube and its "channels" to help close the gap and make YouTube like cable TV for the digital age.
The new YouTube homepage and "channels" aims to provide more of a "lean back experience." The new site encourages users to watch multiple videos on the same channel surfing between similar channels. Users can even set up a custom remote control of sorts -- a YouTube channel lineup.
Today's changes build on YouTube's October announcement of 100 new channelsfrom professional content partners, ranging from 'The Onion' to 'WWE.' This new look aims to catch up the viewing experience with the viewing options. This polished look should appeal to advertisers and help bring YouTube away from its sleeping cat video roots.