Of all the companies in the adult industry, Digital Playground was the only one to also file suit — and Manwin bought that filmmaker earlier this week.
The goal of the porn companies remains the same, though. They're asking for an injunction to stop the .XXX top-level domain, accusing Icann, and the ICM Registry(the company that sponsors the .xxx) of engaging in "monopolistic conduct, price gouging, and anti-competitive and unfair practices, broadly harming competition, businesses, and consumers."
Neither company was willing to comment on the suit, citing active litigation. Other porn companies, however, offered different takes on the issue.
Triple X domains are intended as a voluntary option for porn-related sites. Advocates say it will be easier for parents to block the sites from children, rather than current filtering software, which isn't 100 percent accurate. The industry, however, fears that lumping all of its content into a single top-level domain would make it easier for search engines and Internet service providers to block their content. It also fears potential legislation making .xxx use mandatory for all sexually explicit material on the Internet.
While many porn companies are against .xxx domains, not all are as vehemently opposed as Manwin.
Vivid owner Steven Hirsch, for example, notes that because his company is trademarked, he's not worried about squatters taking over the .xxx domain and masquerading as the porn giant.