Another big winner the morning after: Chrysler.
The automaker didn’t rank in the top five “purchase intent” advertisers last night, but today it rose up to the #3 spot. The patriotic, stirring Clint Eastwood adgenerated about 8 percent of all online chatter about wanting to buy. It seems last night people were more focused on the “believe in America” message, and today they started to think about the brand behind Eastwood and the product he was promoting. One Tweet from @leftyennis said: “Well done, Chrysler. First time advertising has made me want to buy a product since Errol Morris’s High Life spots.”
And it wasn’t just big ticket items generating online buzz. M&Ms dancing naked candy admade people think about buying chocolate—both last night and this morning M&M ranked in the top five.
Not all buzz was positive—no surprise GoDaddy had the most offensive ads by far. About 60 percent of all talk about offensive ads was skewering GoDaddy. But that didn’t hurt the company – it claimed in a press release this morning that it saw the “best mobile website traffic… ever” after last night’s ad. The company also reported that it “enjoyed a significant surge in .co domain name registrations over the weekend and through the live broadcast.”
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