James Bond tossing back a cold one?
Yes, you heard that right. 007 will be reaching for a Heineken, not his signature martini — shaken, not stirred — in the upcoming Bond flick, "Skyfall," as part of a six-figure cross-promotion deal, reported by Ad Age. Bond, currently played by actor Daniel Craig, also will star in a Heineken ad, and Bond images will be on the beer's packaging.
Bond purists are calling it sacrilege. The iconic Bond image and personality is closely connected to the vodka martini.
Ian Fleming, who created the character in 1953, had Bond deliver elaborate cocktail orders in his books. (Bond's legendary recipe: mix of two parts vodka to one part dry vermouth, strained through ice and served in a v-shaped glass with an olive.)