Google's YouTube is going after major brand advertisers with a number of announcements that cement its commitment to original, premium content.
YouTube is calling its presentation to advertisers "Brandcast," and revealed new content and new shows.
The company says that by the end of July there will be 25 hours of new original content on YouTube each day.
YouTube is partnering with the US Olympic Committee for a "Team USA" channel sponsored by AT&T. The channel won't compete with NBCUniversal's live broadcasts of sporting events, but will run original content about Olympians, instruction from coaches, and historical footage.