Mother’s Day is the second biggest holiday for gifts after Christmas, according to the National Retail Federation. Spending is expected to reach $18.6 billion this year. Unlike Christmas, however, most people don’t start shopping three months ahead to prepare for the day.
In fact, according to a survey by PriceGrabber, 30 percent of 4,296 online shoppers surveyed said they would purchase gifts in the week leading up to Mother's Day; another 18 percent said they would wait until the last minute. So, if you’re a merchant that sells flowers, candy, perfume, and gift certificates for manicures, expect Saturday to be busy. If you’re open on Sunday — even better!
If Mom isn’t nearby, FedEx is ready to help: The overnight shipper is prepping for a busy Sunday of deliveries, it said in a statement: “FedEx team members are ready with the solutions that make it simple to meet … the looming May 11 shipping deadline for Mother’s Day delivery.”